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Marketing | Craze Commerce
This is a Medium Marketing Article

This is a Medium Marketing Article

Having a place online where you can understand the dynamics of media websites and traditional blogs, while creating quality content, on the same platform, for your business is a good opportunity. As content creators, you work hard to show your readers the good stuff, not only for the popularity for your business but for publishing a variety of topics — ideas/news/discussions currently trending on social media and search engines.  Gone are the days when businesses took months and months to become successful. If you keep publishing new content on a website like Medium consistently, optimize that content for SEO, and remain active on social media, providing the audience with crispy content to read, over the long term you’ll be a hit! Until Medium took over, there existed only a standard method of blog posting for most businesses. Now, with Medium, you can take over, target your audience, generate better leads, and quickly publish crafted content in an organized fashion. There’s no waiting, no fabricated responses, and a completely new option to post on a daily basis that will alleviate your business in a matter of months. I, personally, love Medium because it allows you to care less about social media promotions or backlinks to get your content in front of potential readers. It’s a whole new world with over hundred thousand writers and readers, and you have the token to get your content to all of them. So the possibilities are endless. Create When you first join Medium, signing up is completely free and so is publishing limitless content. You can either opt to register with your Twitter or...
Tracking Social Media Metrics In Simple Steps

Tracking Social Media Metrics In Simple Steps

  When your client asks you for a social media progress report for the previous month, what’s your feedback? Even though there are hundreds of social media metrics you could be tracking, the real question is, do you know which out of those hundreds you’ll find most useful to work with? Are you sure you need a complex excel sheet month after month, filled with more than required metrics, to help you in tracking the progress of your business? Maybe not. In this post, we’re going to talk about the important social media metrics you should be looking at to meet your Social Marketing Efforts. These important metrics will give you all the information and progress you need for your business. This will help you measure your marketing efforts and know if they’re working the way towards better engagement and exposure. #1 : Counting Heads There is real value in knowing what works and what doesn’t, but sometimes it has to be the cost of some really complex and overwhelming stats and progressive data. The number one question to ask yourself before tracking any social media metric is, What are you hoping to get from your Social Marketing Efforts? For our clients, we use SME as the most significant and deciding factor for attracting the audience and increasing engagement. If you are unable to answer this question, ask yourself, Does this (particular metric) help me in determining my decision? The first metric to track for any social media platform is the number of page likes. It’s easy to track the increased number of followers you get on your page,...
New and Useful Content Creating Tactics That Will Improve Your Writing

New and Useful Content Creating Tactics That Will Improve Your Writing

Content is a time tested strategy with major persuasive shifts in how businesses and brands communicate, not only to sell, but to bond with people on a more personal, yet easily relatable level. Content marketing initiatives have, over time, influenced directly our online time, from planning to execution. Normal consumers may not realize this phenomenon, but content has drastically changed how they understand and make major purchasing decisions over time. For content creation companies, good content is something that changes with trends, tactics, channels, and even with the way consumers consume content from different demographics. With such content marketing evolution, what exactly do you need to know moving forward? Here my 5 New and Use Content Creating Tactics to consider that will drastically improve your writing skills and make it more unique as per your professional or personal ambitions.   TURN YOUR EMAIL INBOX INTO A BLOG IDEAS HAVEN: If you are having trouble creating new content, simply subscribe to different niche blogs and pick up their blog posts to create a well-defined blog idea calendar that can keep you buttoned up for the whole next week, or even month! CHOOSE A FRIENDLY TONE, NOT A METHODICAL ONE: Your writing is more understood, resonated with, and finally, appreciated if its friendly. Consider your writing a clear reflection of you when somebody wishes to speak to you, if you’re monotonous and methodical the first time- your speech is factual, but no companionable vibe, it’s a direct no-no. You want your readers to feel the same way about your writing as they would if they meet you in person- sociable and...
You’ll Need To Know This About Online Advertising

You’ll Need To Know This About Online Advertising

Consider this as a quick medium to get you to spending big bucks in online advertising. As you readers already know, online advertising is an enormous scale used by new and prevalent businesses alike to generate more brand buzz, as I like to call it, to expand their reach, find new customer ground and multiply their revenue streams from versatile channels. And hands down, paid advertising is a great way to drive new traffic, discover new leads and increase business effectively, but is it worth the trouble? To begin with, there are few things you need to lay off before jumping into Paid Internet Advertising, and once you’ve got that covered you’ll soon see your desired results and expenditure value with your advertising efforts.   Online advertising is more or less finding a needle in a haystack, something that will definitely do the job. Remember, that solo needle isn’t just one lead or channel to acquire results from, but a whole new world of opportunities that help grow your business, scale your sales, and increase brand interaction online. Just by spending considerably less money on paid advertising, you can leverage superior results as opposed to the incalculable leads you may or may not receive from TV commercials or billboard advertising. This article serves as a quick guide to getting started with online advertising, and it doesn’t matter if you’ve just begun or have been swaying in the industry for a while, find what’s below as something that you can store with you for the rest of your advertising days in the business. And frankly, if you’re not from the advertiser’s...
How to Increase Your Content’s Linking Potential

How to Increase Your Content’s Linking Potential

What happens when you decide to do something new? Take on a task that you know you can perform, and may be you have even mentally and theoretically trained yourself to perform it, what happens then? You still end up making so many errors and feel frustrated about it. Now this is isn’t some philosophical article where I’m going to tell you that failing is absolutely normal and necessary in order to gain success. But I am going to tell you that, as a content marketer, there will arise many such situations where your content will go through at least 5 to 10 editing and changing processes before you actually create something that will earn the most links. That’s just how content marketing works, not life but content marketing and social media strategies. It’s easy to think that for your next content marketing campaign, you will use a set of new, creative ideas to garner not only more links but also more attention, likes, shares, sales, and what not, but it’s a whole different story when you actually have to sit down in front of your laptop and put these new ideas into words. Please let me re-state this point in another manner; what I’m saying is that it may be difficult (for most of us), but it definitely is not impossible. So before you start rethinking your life’s purpose, let’s talk about how you, as a content marketer, beginner or smarty pants, can create content with an improved link-earning potential. Little elements that can change a lot.   You were expecting some point by point list but that...
The Secret To Improve Your Instagram Engagement

The Secret To Improve Your Instagram Engagement

Are you interested in multiplying engagement on a network that encourages new artists and businesses to establish an online presence? Your Instagram feed remains as positive as your photos, so once you get people, both neophytes as well as recurring, to like your creative photos, you’ve got the only unique advantage of leveraging a good engagement rate from there. Wondering what it is? Let me tell you. [bctt tweet=”Your #instagram feed remains as positive as your photos. ” username=”crazecommerce”] The total number of likes you get on your Instagram photo is the exact number of leads you gain from that photograph. Generally, you set aside a few of those that are your friends or those that are fans, but still, if you really act on it, you can convince your Instagram likes to engage with more photographs, tag their friends to view, like and comment; ultimately you’re narrowing down your users’ search for better visibility and greater engagement. It doesn’t matter if you’re a newcomer on Instagram: even with 5-10 likes for your first photograph, you can headway 25-30 likes on your second photograph if you make a jump on your like and get to know their content as intently as you would want them to know yours. Can I genuinely maximize my engagement rate by the second photograph? Yes, you absolutely can! Just commit yourself to 10-20 minutes for every 5-10 like each day, and see for yourself how well your photographs start gaining exposure and engagement. Especially in the Instagram world, everyone move leads to another, so, if you stumble upon an extremely popular account, you’re less...
5 Social Media Tools Your Boss Wants To Know

5 Social Media Tools Your Boss Wants To Know

  The effectiveness of your social media presence can be taken to a much higher level if you are familiar with these 5 important social media tools. Trust me when I say that your boss wants to know these too! And if you don’t have a boss over your professional life, be your own, but get ahead in terms of increasing reliable engagement for your social media clients because it won’t matter to the millions surfing the charged social media platforms that you’re not in front of them, it’s your responsibility as a social media person to evoke the feeling of reciprocal action in your target audience with the use of these 5 social media tools.   1. Creating Quality Social Media Images With Canva, you can create excellent quality images for your social media marketing. With this social media tool, you get to pick from a variety of attractive designs, social media templates (for each particular platform!), background images, fonts, button, stickers, etc. You can create a Canva account for free and get ahead in position to brand your business the perfect way, make your social media images unique, and market your business in a way that it compels customers to click on your next blog post, product image or an ad. You also get an option to start designing for work, personal or educational purposes. This doesn’t affect the design options on Canva, they’re all the same for all of the purposes. If you want to get a step closer to making complete use of Canva, you can upgrade from a free version, but that you can...
The Exclusive SEO Plugin On The Block: Yoast SEO

The Exclusive SEO Plugin On The Block: Yoast SEO

When you’ve got too many WordPress SEO plugins to pick from, most of the times you rely on adept articles that are both most recent (maybe 1-3 months in age) and that have gained a significant amount of social share or response to prove that their credibility is for a fact. As you already know, WordPress is one of the best content management systems that outline convincing and far-reaching rankings for your blog/business/website. But when it comes to optimizing your website for SEO and higher rankings, WordPress offers this great plugin, in both free and paid versions, that will transform how you view content marketing for your website. Yoast SEO If you’re already an expert at SEO, Yoast SEO plugin will keep the posting process extremely simple. And if you’re still under the darkness when it comes to enhancing your to-be-published post so that it gets noticed like it should on Google and across the web, Yoast SEO plugin features easy tabs and a simple posting process to not only let you decide what kind of targeting you want for your post, but it also an in-depth analysis of your content to make it better and more SEO-perfect! How does it work? Yoast SEO was formerly famous as WordPress SEO by Yoast and it is undeniably the most complete and convenient SEO plugin available for WordPress. Bloggers can use it for a direct On-Page SEO since they know a bit or two about the basics of SEO and how it is absolutely necessary to have good SEO for their website. With Yoast SEO, you can simply do the following...
How To Use Hashtags To Market Your Business

How To Use Hashtags To Market Your Business

Hashtags have become a powerful tool of discovery and popularity in the social media age. Everyone has their own conceptualized method of using different hashtags for their personal photos; businesses have mastered the art of understanding what hashtags to use as a part of their marketing strategy. This makes even a single hashtag a great asset for businesses to promote and define themselves at great lengths because it’s essential to target different kinds of audiences at once to grow your business and get it discovered. Hashtags were made famous by Twitter, but now the practice of including a keyword or phrase with ‘#’ before it, puts businesses, like yours, on the map of social recognition on almost every social media platform. This gives you the edge and power to harness hashtag use on how to market your business effectively. So, how to market your business by using hashtags? Below are a few easy practices that you can include in your online marketing to promote your business successfully. Identifying The Best Hashtag For some businesses, this comes out of habit. When you’re a business specific to a demanding market industry, you need to have full knowledge of what’s trending and circulating over various social media platforms in terms of hashtag use and its popularity. It is important to identify a starter list of the best hashtags related to your business to understand how to use a hashtag and how you can harness them to market your business. It’s not always encouraging to make note of all the trending hashtags for your business because that leads to overcrowding and makes your...