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Why This Emerging Marketing Trend Will Change Your Business

Struggling with your marketing and brand awareness-when you don’t know about the latest marketing trend that’s shooting up sales, interaction and originality?

The best way to stay ahead of business strategies and develop new ones is by identifying fresh new marketing trends. Having perfect knowledge of even one new marketing trend will help show you opportunities to grow your business, bring about significant changes in your involvement in the industry and make it easier for you to grow with the demanding population.

With the popularity of website businesses shooting up, a strong marketing plan is essential if you want to grow progressively. We know that with the promise of an authentic and trustworthy website come many marketing channels like email marketing, social media marketing, search engine optimization, search engine marketing, and much more- but what’s the step that harnesses these marketing channels in a new, exciting and a profitable way? The answer ends with this emerging marketing trend that has the power to change your business just like 2015 to 2016; a whole new paradigm and a whole new perspective.

In a nutshell, what are marketing trends?

Marketing trends are changing shifts or mediums through with people learn or improvise to communicate better online. It either results in an increase or a decrease in product or service usage. These can mean the following:

  • Changing customer needs.
  • Changing demographics.
  • Social factors like change in social behavior in online networking.
  • Ways customers experience certain technologies online like virtual reality, etc.

In an unornamented language, marketing trends are influencing the way businesses and customers exchange information from one spectrum to another.

Why This Emerging Marketing Trend Will Change Your Business - iEmoji

Purpose the Use of Emojis as a New Way to Communicate

If you’re thinking of Whatsapp conversations, then let us tell you that the use of emojis has gone far beyond just Whatsapp chat conversations. People are increasingly becoming more and more confident towards using emojis online. On social media, they’re more popular than ever. According to a study by the team at WordStream, a tweet with an emoji in it has 25.4% higher engagement than the exact same tweet without an emoji.

For people to interact with each other, emojis pose as nothing but a creative opportunity to convey messages that are more understandable than other forms of communication. It’s a great way to strike up a conversation with other people on different topics. Businesses are going down the line of including the portrayal of emojis in their marketing strategies as ways to better connect with people who ultimately become their visitors, leads, promoters and customers. In fact, businesses are promoting their products and services not by themselves, but with the help of emojis to make the entire conversation seem more friendly and open.

Not convinced enough? Take a look at these Emoji Marketing Examples on Twitter that we find intriguing and inspiring for new businesses.

Basically, businesses are using emojis to win over people. And it’s working!

@starbucks made use of it in the most compelling way to let people know that they respond on social media with amazing offers just like how we share our love for their delicious food.

Why This Emerging Marketing Trend Will Change Your Business - @starbucks

@dominos definitely has a brilliant marketing strategy in place to use emojis in an expressive and exciting way.

Why This Emerging Marketing Trend Will Change Your Business - @dominos

The popular @twitter account also has a solid tip to use emojis when words just don’t get through.

Why This Emerging Marketing Trend Will Change Your Business - @twitter

Don’t you think emojis are a more personal approach to communicating with new people? They just lighten the mood, instantly. If we interact with friends and family through emojis alone, why don’t you do the same with your customers?

Which Tools Should You Use to Add Emojis on Social Media?

iEmoji is a great tool to use where you can simply copy paste any emoji you like in your post update or, you can even tweet through the tool itself by linking your twitter account in a matter of seconds!

Another great tool to use is Get Emoji that you can utilize by just copy pasting the needed emoji on Twitter, Facebook, Tumblr, etc. effortlessly.

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Ayesha Dhurue

Let's connect by sharing and exploring opportunities more openly and gain expertise not just by training ourselves into the field of knowledge but to meet new people and share experiences while we're growing ourselves to be better at what we do.
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