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It’s time you build an awesome plan for your “big business idea” that you had weeks ago and don’t know how to begin with. This day and age, everyone is inspired to build an empire on their own for their business and excel at what they’re bringing to the world. When the first brilliant idea comes to you, you’re unsure how to set in motion the process of launching your own business. At this point, what you need is a solid plan of getting your facts straight about what your idea means to you (primarily) and then to those who you’re catering (your audience).

While creating an online advertising plan, it is important to figure out the business marketing goals first, and then the steps required to meet those goals. There are multi-fold methods that you can use to make the First Business Plan, but I find this one most effective and purposeful.

Step one:

Write 2 or 3 short statements describing the nature of your business idea.

When you can write paragraphs about what your business idea is, it can be slightly challenging to boil down your business’s story to 2 or 3 statements. But by using correct words and discarding statements that are more philanthropic than practical, you’ll understand the rhythm of where you’re letting too much on and where you’re missing out.

To write a good business statement that is to-the-point and accurate, define the Mission & Vision statement of your business. A mission statement is what your business is going to be. And a vision statement defines that one primary way in which you’re catering to your business customers. You can either add both the statements to your final copy or use one of them, appropriately.

Step two: 

Map the physical boundary of your business idea.

This step helps you get your goals focused on the area that you’re targeting. If your business idea is an online service providing company then you should map the places in which you are available and the places where you’re not. Your target location is infinite; you can target a city, state, country, or even continents! By having a clear target location, you’re directing the rest of your business goals in the appropriate direction so that you know what kind of customers you’re going to deal with in the future.

You can even target locations where you can find potential customers to promote your business in ways that can help benefit locations where you’re easily available. Branching out of your desired location to a potential location that bring can bring you more exposure is a good business decision: provided that you’re backed with resources.

Step three:

Identify a problem before your business is available in the market.

This step is the “eye-opener” for you. Every business caters to a particular audience, that have common interests and demographics that best fit your business objectives. But before you find that particular audience, you need to hunt down one problem that your customers can face when they’re not publicly exposed to your business. Find one or more problems in the market you’re entering, from the customer’s perspective, and you just got a few more solid reasons to introduce your business to the people.

Step four:

Summarize a solution to the problems.

Every problem has its solution. This is yet another “eye-opener” for you and your business. With a given solution to a problem, you broaden the reach of your business nature and objectives to a level that answers extremely challenging questions about the “it” factor of your business.

Step five:

Profile your competitors.

To master anything, you need to know everything about it. This time, you’re mastering not a subject, but your own business. While creating a business plan, the best possible way to move forward in the right direction, is outlining the profiles of businesses that have a nature similar to yours. This way you can highlight your distinctive methods of promoting and catering to your target audience, and completely understand what you can do better.

It is good business sense to be informed about other businesses in terms of their online advertising and customer relationships.  

Step six:

Outline your target audience.

How can you visualize a business without customers? Is your business directed towards online or offline exposure completely depends on the customer demographics. Outline both physical (age and gender) and psychological (their needs) profiles when setting up a “people’s map” your business needs.

Any achievable demographic is important for any one or more business goals.

Step seven:

Conduct a survey.

What’s more helpful than directly asking your customers what they want in terms of preference and comfort? Before you get your formula ready, you need to know whether your product is in demand or it has the potential to be in demand. Is it a wonder waiting to get discovered or is it a product that only a few might find helpful? These questions can only be answered with proper Demand Discovery Data.  It’s a simple task to write questions (survey questions) that you can ask customers to fill up online or in-person, so, in the end you’re with an accurate survey that tells you what your business can become.

If you’re not so sure about drafting questions, you can also create a very simple landing page (blog, social media account poll) to let people subscribe if they’re interested and ignore if they’re not. This way, you’re including both visual and text graphics that make the business look more attractive and tech-friendly.

Everyone loves tech-friendly personalities that grow along with the industry.

Step eight:

Compile the pros and cons for your business.

As soon as you are backed by accurate demand discovery data, you get a clear vision of the pros and cons. You face the hard truth when it comes to you and you also know the possibility of your business working in the coming months after its publicly available. Here, you’ll input your expectations and your survival capabilities.

Step nine:

Outline your team members.

With growing opportunities, you can either hire people in job positions for your company or hire freelancers that help you tackle business goals. It is important to profile your team members well because they’re your business-halves that represent the business. With better understanding of who your team members are and how they work, you can build an innovative community.

Step ten:

Set a framework for your business functions.

This is where numbers get in. If you’re outsourcing your investments, you need to have a clear strategy of how your business is going to make money and in what direction is it headed. You will be calculating your spends from rents to advertising online and offline. Only with a proper cash flow method can you present your business to those who are willing to invest in your idea, and also create a promising case to attract those who you want investing in your idea.

Consider this as the last step in your Business Plan. After you have a clear business idea that is backed by both data and practicality, you can account on your monetary decisions.

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Ayesha Dhurue

Let's connect by sharing and exploring opportunities more openly and gain expertise not just by training ourselves into the field of knowledge but to meet new people and share experiences while we're growing ourselves to be better at what we do.
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