by Ayesha Dhurue | Jan 24, 2017 | Content, Marketing
Having a place online where you can understand the dynamics of media websites and traditional blogs, while creating quality content, on the same platform, for your business is a good opportunity. As content creators, you work hard to show your readers the good stuff, not only for the popularity for your business but for publishing [...]
by Amreen Dhurue | Nov 17, 2016 | Marketing, Social Media
When your client asks you for a social media progress report for the previous month, what's your feedback? Even though there are hundreds of social media metrics you could be tracking, the real question is, do you know which out of those hundreds you'll find most useful to work with? Are you sure you [...]
by Ayesha Dhurue | Jul 5, 2016 | Content, Marketing
Content is a time tested strategy with major persuasive shifts in how businesses and brands communicate, not only to sell, but to bond with people on a more personal, yet easily relatable level. Content marketing initiatives have, over time, influenced directly our online time, from planning to execution. Normal consumers may not realize this phenomenon, [...]
by Ayesha Dhurue | Jun 1, 2016 | Advertising, Marketing
Consider this as a quick medium to get you to spending big bucks in online advertising. As you readers already know, online advertising is an enormous scale used by new and prevalent businesses alike to generate more brand buzz, as I like to call it, to expand their reach, find new customer ground and multiply [...]
by Amreen Dhurue | May 19, 2016 | Content, Marketing
What happens when you decide to do something new? Take on a task that you know you can perform, and may be you have even mentally and theoretically trained yourself to perform it, what happens then? You still end up making so many errors and feel frustrated about it. Now this is isn’t some philosophical [...]
by Ayesha Dhurue | May 12, 2016 | Marketing, Social Media
Are you interested in multiplying engagement on a network that encourages new artists and businesses to establish an online presence? Your Instagram feed remains as positive as your photos, so once you get people, both neophytes as well as recurring, to like your creative photos, you’ve got the only unique advantage of leveraging a good [...]
by Ayesha Dhurue | Apr 21, 2016 | Design
Website redesigning can be a scary thought for all the teams in your company, from IT and design to sales and even marketing, everyone has to be on their toes in regards to their responsibilities when expecting a complete overhaul when your website’s design is concerned. Since everyone contributes, you won’t find any missing [...]
by Ayesha Dhurue | Apr 19, 2016 | Marketing, Social Media
The effectiveness of your social media presence can be taken to a much higher level if you are familiar with these 5 important social media tools. Trust me when I say that your boss wants to know these too! And if you don’t have a boss over your professional life, be your own, but [...]
by Ayesha Dhurue | Feb 23, 2016 | Marketing
When you've got too many WordPress SEO plugins to pick from, most of the times you rely on adept articles that are both most recent (maybe 1-3 months in age) and that have gained a significant amount of social share or response to prove that their credibility is for a fact. As you already know, [...]
by Ayesha Dhurue | Feb 10, 2016 | Design
It’s a given that your footer is one of the most winning and significant locations on your website and while designing your website’s footer should be as important as designing the header, website footers are often neglected in terms of design on the front-page. Most of the times the footer design for websites are brimming [...]
by Amreen Dhurue | Feb 9, 2016 | Marketing, News, Social Media
Now, Instagram users can access multiple accounts by quickly and effortlessly navigating between one or more additional accounts through Profile Options > Add Account. Then just enter the username and the password of the account you'd like to add. Once, you've added one new account, you can add more by tapping the username at the [...]
by Ayesha Dhurue | Feb 5, 2016 | Business, Marketing, Social Media
Hashtags have become a powerful tool of discovery and popularity in the social media age. Everyone has their own conceptualized method of using different hashtags for their personal photos; businesses have mastered the art of understanding what hashtags to use as a part of their marketing strategy. This makes even a single hashtag a great [...]
by Ayesha Dhurue | Jan 29, 2016 | News, Social Media
Are you impelled to cripple your sleeping hours because you spend too much time on social media or you use social media more often because you’re unable to sleep? While the linkage between an individual’s sleeping pattern and social media usage is held in common and widespread, a recent study has shown that young adults [...]
by Ayesha Dhurue | Jan 21, 2016 | Business, Marketing
Struggling with your marketing and brand awareness-when you don’t know about the latest marketing trend that’s shooting up sales, interaction and originality? The best way to stay ahead of business strategies and develop new ones is by identifying fresh new marketing trends. Having perfect knowledge of even one new marketing trend will help show you [...]
by Ayesha Dhurue | Jan 11, 2016 | Design
Hidden menus were subjected to oodles of negative and resistive remarks, but now not only is it adopted by many websites, it is one of the most exciting web design trends to look out for in 2016. The stature of a navicon in web design is worth looking into and websites adopting this trend and [...]
by Ayesha Dhurue | Jan 10, 2016 | Frontpage, Marketing, Social Media
Imaginably, there are many new kinds of “internet” resolutions out there for the year 2016. While some focus on getting away from the internet, some should be to gain, within the realm of limitless possibilities, a community of influencers, learners and everyone in-between. For businesses and individual social media accounts, 2016’s ONLY SOCIAL MEDIA RESOLUTION [...]
by Amreen Dhurue | Dec 22, 2015 | Business, Design, Frontpage
The beginning of any website page design is primarily focused on navigation, color, text, CTAs, and to-the-point information provided about the business. How can you bring in more flexibility between you and your visitors after they’ve discovered your website and what it offers? How can you broaden the communication funnel beyond content and visual elements, [...]
by Ayesha Dhurue | Dec 20, 2015 | Project Management
This is very common issues many face on Jira. This happens when you add a new custom field on Jira and forget to associate the same with the workflow screen of Jira. You can find the solution for this below: Step 1: Go to settings > Issues Step 2: Go to Workflow Schemes Under Workflow [...]
by Ayesha Dhurue | Dec 3, 2015 | Marketing
The mobile marketing industry has faced many emerging trends this year, 2015, and some have turned to ash while some are still dominating the face of market trends, which is cementing market leaders to enhance their online marketing tactics and strategies to stay up on it. The end of each year marks what has been [...]
by Amreen Dhurue | Dec 1, 2015 | Frontpage
While there are apps available for iPhone and iPad for moments of happiness, to entertainment, to dedicated physical training, and to sadness, there are many popular fun Christmas apps to usher in to make the celebration bigger than ever. If you've been gifted an iPhone or iPad this Christmas, it’s time you delve deeper into [...]
by Amreen Dhurue | Dec 1, 2015 | Business
While some of us are content with working a 9 to 5 job, there are some who have the privilege and opportunity to start their own business. They are the ones who want to work for themselves, set their own working hours and be their own boss. While there’s nothing wrong in having such kind [...]
by Ayesha Dhurue | Oct 15, 2015 | Business, Marketing
Most marketers have already heard about Marketing Automation and its perks to scaling up marketing strategies and tactics. Today, most companies are adopting marketing automation to enhance their marketing campaigns and to measure success and/or failure more effectively. According to Techopedia, marketing automation is defined as: "Marketing automation is the use of software and Web-based [...]
by Amreen Dhurue | Oct 9, 2015 | News
After the anticipation of a 'dislike' button, Facebook has finally introduced a brand new concept to express views. Facebook is taking reactions to the next level by making it more empathetic with 6 new emojis: love, laughter, happiness, astonishment, sadness, and anger. You can choose from any one of these buttons, including the standard 'like', [...]
by Ayesha Dhurue | Oct 2, 2015 | Frontpage, Marketing
Bill Gates had conferred groundwork for the importance of content for informative and entertainment purposes for business, sales, exchange of ideas, and other internet transactions, as we know today by explaining why content is king. People are creating content, promoting content, and sharing content with others to a whole new grade. Firms are now advertising [...]
by Amreen Dhurue | Aug 29, 2015 | Marketing, News, Social Media
In addition to square posts, Instagram users can now share photos and videos in both landscape and portrait orientation. Square format posts have been everlastingly popular on Instagram, but, lately, users have been using image tools like 'Squareready' to fit either a landscape or portrait photograph onto a square format, leaving white or any other [...]
by Amreen Dhurue | Aug 23, 2015 | Marketing, News, Social Media
Google results will now show tweets based on your search term and its popularity on Twitter. Previously, Google search result pages would only show visible links to Twitter profiles and pages, and not display the tweet of a particular profile yet. For example, searching for “Manchester United Twitter” or “man utd” will show you both [...]
by Amreen Dhurue | Aug 20, 2015 | Frontpage, News
Portent.com that provides Search Engine Optimization services has its own Content Idea Generator, which you can use if you're looking for some outsourced information for your title. You can make use of this tool here, and enter a word or phrase (your subject) that your article is mostly about. Like if you're curating an article [...]
by Ayesha Dhurue | Aug 17, 2015 | Business
It’s time you build an awesome plan for your “big business idea” that you had weeks ago and don’t know how to begin with. This day and age, everyone is inspired to build an empire on their own for their business and excel at what they’re bringing to the world. When the first brilliant idea [...]
by Amreen Dhurue | Aug 11, 2015 | Marketing, Social Media
Hashtags have become a stereotype in terms of discovery and popularity. Everyone uses hashtags for their personal photos, and also those for business purposes. Since the usage of them is widely popular and common amongst everyone, it’s time to unlock the true nature of a hashtag and what power does it hold online. The nature [...]
by Ayesha Dhurue | Jun 17, 2015 | Design
While A/B Testing isn’t in the spotlight, yet, it has proven to become one of the most effective tools to change the face of design & goal conversions. People aren’t aware of it as much as they should be and the reason behind it is simply unknown. A/B testing can provide insights to your online [...]
